Busy P Unveils the Pedal to the Beat: A Nike AF1 Collaboration

In the realm where music meets fashion, one man has seamlessly woven his vibrant threads into the fabric of both industries. Pedro Winter, also known as Busy P, stands as a beacon of creativity, steering the ship at Ed Banger Records while leaving an indelible mark on the international music scene. In an exclusive interview with The Guardian, Busy P sheds light on his recent Nike collaboration, his dreams for Ed Banger, and the intricate dance between music and streetwear culture.

# The Colette Affair: Unveiling the Pedro Winter x Nike AF1

Busy P’s recent collaboration with Nike, the Pedro Winter x Nike AF1, took center stage at the iconic Colette store launch. While the man himself couldn’t be there, his artistic accomplice, SO ME, held the fort, presenting the AF1 with an avant-garde touch. Colette, a spot close to Busy P’s heart since 1997, became the perfect canvas for showcasing the AF1’s audacious design.

The Nike Connection: A Surprising Call

Surprising many, including Busy P, Nike initiated contact a year ago, expressing interest in a collaboration. A fusion of creativity unfolded as SO ME, the art director of Ed Banger Records, played a pivotal role in the design process. The clash of visions, one glossy and colorful, the other dark and classy, resulted in a pair that encapsulates the best of both worlds.

From Beats to Sneaks: Bridging Two Worlds

Transitioning from the helm of a record label to partnering with a corporate giant like Nike was an eye-opener for Busy P. Designing a sneaker, he discovered, is no child’s play; it’s a serious endeavor. The approval from Jesse, the Nike designer, added a sense of accomplishment, highlighting the seriousness with which they approached the task.

Rainbow Man Chronicles: The Colorful Journey of AF1

The decision to infuse the white on black upper with a rainbow fade colorway in the swoosh and midsole pays homage to Busy P’s roots. His first single, „Rainbow Man,“ set the tone for the vibrant aesthetics of the AF1. It’s a nod to the French electro vibes that define Ed Banger’s unique sound.

Limited Edition Magic: The Scarcity of Pedro Winter x Nike AF1

With only 200 pairs in existence, the Pedro Winter x Nike AF1 embraces scarcity. Discussions with Nike are ongoing, fueled by the evident demand for this exclusive collaboration. The blend of limited editions and a growing sneaker culture contributes to the allure of this unique pair.

Global Grooves and Sneaker Strides

As a globetrotter in the music scene, Busy P reflects on the evolution of sneaker culture worldwide. Once dominated by Tokyo, the internet and a flood of limited editions have reshaped the landscape. From Tokyo to New York, the rhythm of sneaker culture beats in unison, transcending borders.

Beats, Sneaks, and the Ed Banger Empire

In a landscape where the music business faces challenges, streetwear culture thrives. Busy P sees Ed Banger Records not merely as a label but as a brand. Drawing inspiration from the likes of Mo’Wax and Factory Records, Ed Banger aims to create a visual identity as potent as its music.

What’s Next for Ed Banger?

With a roster including Mr Oizo, Uffie, and Sebastian, Ed Banger Records is gearing up for a powerful 2009. Amidst albums and releases, Busy P himself is set to drop his first solo album. The Ed Banger takeover continues, propelled by a commitment to artistic expression and a vision that extends beyond the conventional boundaries of a record label.

Conclusion: A Symphony of Sound and Style

Busy P’s journey from managing Daft Punk to orchestrating the beats at Ed Banger Records finds a harmonious companion in his foray into the world of sneakers. The Pedro Winter x Nike AF1 is not just a shoe; it’s a symphony of sound and style, echoing the ethos of an artist who continues to redefine the boundaries of creativity. As the music plays on and the sneakers hit the pavement, Busy P’s influence resonates, creating waves that transcend both sound and fashion.

In delving deeper into the interview, Busy P expounds on the intricate details of the AF1 collaboration, shedding light on the dynamics with Nike and the influences that shaped the unique design. The fusion of glossy and adult aesthetics becomes a metaphor for the multifaceted nature of artistic expression, with SO ME and Busy P finding common ground in their creative clash.

Nike AF1’s Global Odyssey

The launch at Colette was more than just a celebration; it marked the culmination of a global journey for the Nike AF1. Busy P reflects on the evolution of sneaker culture across different continents, emphasizing the impact of the internet and the proliferation of limited editions. The once Tokyo-centric sneaker scene now echoes in the bustling streets of New York and beyond.

Beyond the Sneaker: Ed Banger as a Brand

As Busy P navigates the realms of fashion and music, he envisions Ed Banger Records not just as a label but as a brand. In a landscape where the music industry grapples with challenges, streetwear culture thrives. Drawing parallels with iconic labels like Mo’Wax and Factory Records, Ed Banger aims to forge a visual identity as powerful as its sonic creations.

A Glimpse into the Future: Ed Banger’s 2009 Takeover

Looking ahead, Ed Banger Records is set for a prolific 2009. With artists like Mr Oizo, Uffie, and Sebastian on the roster, the label is poised for a musical onslaught. Busy P, not content with steering the ship, is ready to unveil his first solo album. The future unfolds with promise and anticipation as Ed Banger continues to redefine the narrative of a record label.

Conclusion: A Resonating Legacy

Busy P’s influence extends beyond the beats and sneaks; it’s a legacy resonating in the symphony of sound and style. The Pedro Winter x Nike AF1 is not merely a collaboration; it’s a testament to the convergence of artistic realms. As the music continues to play and the sneakers hit the pavement, Busy P’s journey becomes a timeless melody, echoing in the hearts of those who embrace the harmonious marriage of sound and fashion.