Ronnie Fieg’s Ode to New Balance 997: A Profound Journey of Passion and Legacy

Ronnie Fieg, an iconic figure in the footwear industry, has left an indelible mark with over two decades of groundbreaking achievements. At the helm of the expansive Kith empire, Ronnie’s collaborations with global brands like Coca-Cola, Tommy Hilfiger, and Versace have consistently set new standards and redefined the boundaries of sneaker culture. However, it is his recent rendezvous with the New Balance 997 that provides a poignant glimpse into Ronnie’s profound love for the 99x series, marking a legacy that transcends mere fashion trends.

# A Glimpse into Ronnie’s Roots: A 13-Year-Old in a Shoe Store

Ronnie’s journey began in the humble setting of his uncle’s shoe store at the age of 13. Fast forward to the present, and he now stands as the visionary leader of a team of over 300 individuals at Kith. Despite monumental success, Ronnie remains grounded, acknowledging the integral role his team plays in turning dreams into reality. As CEO and creative director, he navigates the delicate balance between design innovation and strategic business decisions, showcasing a remarkable evolution from a young enthusiast to a seasoned leader.

# Beyond Titles: Ronnie Fieg, the Creative Force

While Wikipedia may label him a designer, Ronnie sees his role as more nuanced. Uncomfortable with titles, he proudly dons the hats of CEO and creative director. His hands-on approach extends to design, where he spends a substantial amount of time crafting and shaping Kith’s aesthetic. The evolution from a control freak to a collaborative leader has been gradual, thanks to a team that shares his vision and dedication.

# Social Media: The Personal Thread Connecting Kith and Its Audience

In an era dominated by digital communication, Ronnie’s active presence on social media serves a purpose beyond marketing. It’s a conscious effort to maintain a personal connection with Kith’s customers. For him, it’s about offering more than just products – it’s about sharing the emotional journey behind each creation, creating a narrative that resonates with the audience and fosters a sense of community.

# New Balance: A Stalwart in Authenticity

With more than a dozen collaborations with New Balance under his belt, Ronnie acknowledges the brand’s unwavering commitment to authenticity. New Balance, he notes, has stayed true to its roots, a quality he deeply respects. The 99x series, in particular, stands out, and within this series, the 997 holds a special place in his heart. The brand’s ability to maintain authenticity amidst an ever-evolving industry landscape is a testament to its enduring appeal.

# 997: The Epitome of Sleek Timelessness

Ronnie’s admiration for the 997 goes beyond its sleek silhouette. He sees it as a timeless design, representative of New Balance’s current aesthetic. The shoe, in his words, was „ahead of its time,“ and its evolution from the 996 to the 997 and the 998 is a testament to New Balance’s commitment to progress while preserving its heritage. The 997, with its chunky midsole, holds a unique position, blending modernity with a classic design language.

# Chasing Unattainable Dreams: The Beauty&Youth 997.5

The mention of the Beauty&Youth 997.5 sparks a gleam in Ronnie’s eyes. A shoe that became a grail in his collection, he recalls the challenges faced in acquiring a pair, emphasizing the rarity of larger sizes. The memory of this pursuit played a role in shaping his recent collaboration with United Arrows & Sons on the 997, showcasing the deeply personal connection he has with his projects.

# Resurrecting Legacy: The Art of Collaboration

Ronnie’s collaboration with United Arrows & Sons delves into the intricate details of the 997.5. The removal of the 997 branding, the introduction of a black tongue for a Black Friday drop, and the triple stack logo with layers of white, pink, and silver 3M – each element carefully thought out. These design nuances, combined with the „Made in the USA“ stamp, reflect Ronnie’s commitment to honoring the shoe’s legacy while infusing contemporary elements.

# Hybrid Lifestyle Designs: The 997S Revolution

While a self-proclaimed purist when it comes to archive products, Ronnie recognizes the necessity of evolution. The 997S, with its contemporary design, represents New Balance’s foray into modernizing classic silhouettes. In his eyes, it’s an opportunity for the brand to adapt without forsaking its heritage, catering to a younger audience while maintaining a connection to its roots. The success of the 997S is a testament to New Balance’s ability to strike a balance between innovation and tradition.

# The Future: An Organic Journey

Amidst all his achievements, Ronnie remains humble about the future. The organic journey that has defined his career continues to unfold, with new doors opening and opportunities presenting themselves. The expansion of Kith globally remains a focal point, but Ronnie also harbors other goals beyond the current business, steadily inching toward them. His ability to stay attuned to the ever-changing industry landscape while staying true to his roots sets him apart as a visionary leader.

# In Conclusion: A Legacy Unfolding

Ronnie Fieg’s discourse on the New Balance 997 transcends the boundaries of a typical interview. It’s a narrative woven with threads of passion, meticulousness, and a deep appreciation for the legacy he contributes to. As he looks back on his journey, the 997 stands as a symbol of his enduring love for authenticity and innovation, a sentiment that resonates with sneaker enthusiasts globally. In the ever-evolving landscape of footwear, Ronnie Fieg remains a beacon of creativity, leaving an indelible legacy with every step.

In a world inundated with fleeting trends, Ronnie’s commitment to authenticity and legacy stands as a testament to the enduring power of passion in the realm of sneaker culture. As the journey unfolds, it becomes clear that for Ronnie Fieg, each step is not just a footprint but a mark of an extraordinary legacy.