Goodhood Chronicles: A Deep Dive into Sneakers, Adidas Collaborations, and Crypto Trends

Nestled in the beating heart of London’s Shoreditch district, Goodhood stands as an emblem of streetwear excellence. Founded in 2007 by the passionate streetwear enthusiasts Kyle Stewart and Jo Sindle, Goodhood has earned widespread adoration for its ‚continuous curation‘ philosophy, transcending the ordinary in the world of fashion. In this exclusive interview, we unravel the layers of Goodhood’s creative process, explore their recent collaboration with adidas, and delve into an unexpected connection with the world of cryptocurrency.

# The Campus 80 Collaboration: Where Style Meets Innovation

*Yo! Thanks for the chat. Let’s delve into the inspirations behind your latest collaboration with adidas, the Campus 80. The heat-activated details are insane.*

Kyle Stewart: Thank you. The inspiration for us is always the icons of clothing, and in this case, we had the legendary style masters, the Beastie Boys, in mind. We aimed to create an ultra-premium classic Campus with a subtle detail that catches people’s attention. I had previous experience with Thermochromic dyes in my career, and the adidas team had access to an Italian producer who made it happen seamlessly.

*The incorporation of heat-activated details is a stroke of genius. Can you share more about the creative process and how you brought this innovation to life?*

Jo Sindle: It’s all about pushing the boundaries while respecting the classic silhouettes. We wanted something that pays homage to the timeless appeal of the Campus but adds a modern twist. Kyle’s background with Thermochromic dyes and the collaboration with adidas allowed us to seamlessly integrate this innovative element into the design.

# Classic Silhouettes and Respect for Heritage

*Reflecting on your past projects, especially with Vans, it seems like you guys prefer the classic silhouettes. What draws you to these styles?*

Jo Sindle: We have a deep respect for the culture and heritage of clothing, which is why we often gravitate towards the classics. However, our approach involves bringing these classics into a new context, injecting a fresh perspective.

*Are there challenges in reinventing classic silhouettes, and how do you navigate that space between tradition and innovation?*

Kyle Stewart: Absolutely, the challenge lies in maintaining the essence of the classic while introducing something novel. It’s about striking a balance and ensuring that the innovation doesn’t overshadow the inherent charm of the silhouette. Our aim is always to offer something that feels both familiar and groundbreaking.

# Pandemic Challenges and Business Adaptations

*The past year has been tough for everyone. Has the pandemic affected the collaborative process for you?*

Kyle Stewart: Surprisingly, no. Most of our collaborations were already in the works before the pandemic hit. What did change was the informal connections and friendships formed over a beer, which now shifted to a less engaging digital version.

*How has Goodhood adapted as a business during these challenging times?*

Jo Sindle: Our shop in the UK was closed for over 10 months, disrupting our plans significantly. The uncertainty of relying on physical commerce channels wreaked havoc. Fortunately, we had invested in online presence for years, so our webstore was well-functioning. The biggest adaptation was in controlling our stock, which proved to be exceptionally challenging.

# The Future of Goodhood: Domination, Baby!

*What can we expect from Goodhood in the future?*

Kyle Stewart: Domination, baby!

*Any dream sneaker collaborations on the horizon?*

Jo Sindle: A shoe that utilizes the energy from the sole compressing and releasing to mine Bitcoin.

*And don’t forget, you can still grab the Goodhood x adidas Campus via our webstore!*

# In Conclusion: A Fusion of Style, Legacy, and Cryptocurrency

As we wrap up our conversation with the dynamic duo behind Goodhood, it’s evident that their commitment to blending style with innovation remains unwavering. The adidas collaboration, inspired by the iconic Beastie Boys, showcases their dedication to elevating classic silhouettes with modern twists.

The challenges of the pandemic haven’t hindered Goodhood’s creative process, but they’ve certainly navigated the turbulent seas of business adaptation. With an optimistic eye on the future, the promise of domination hints at exciting ventures on the horizon.

And who would have thought? In the realm of dream collaborations, Goodhood adds a surprising twist with a sneaker that doesn’t just walk but mines cryptocurrency. As the fashion landscape evolves, Goodhood stands as a testament to the fusion of style, legacy, and an unexpected nod to the world of crypto. Grab your Goodhood x adidas Campus and step into the future with a blend of iconic design and cutting-edge technology. Goodhood continues to carve its path, where innovation meets tradition, and style knows no bounds.