2020 Highlights: adidas Sportswear Continues to Impress

What a year it has been! Despite all the challenges, adidas had plenty of reasons to celebrate in 2020. From iconic franchises like BOOST and ZX to exciting collaborations and new releases, adidas continued to push boundaries and captivate sneaker enthusiasts around the world.

A-ZX Project: Exploring New Frontiers

Undoubtedly, one of the most significant highlights of Team Trefoil’s year was the A-ZX project. Building on the success of the AZX collection from 2008-2009, adidas embarked on a massive undertaking to release 26 sneakers, each representing a different letter of the alphabet. This ambitious project kicked off with the highly anticipated launch of the OG ZX 1000C retro and the atmos ZX 8000, setting the tone for what was to come.

As the year progressed, the A-ZX collection gained even more momentum with collaborations from renowned retailers such as Concepts, BAPE, UNDEFEATED, IRAK, Heytea, Juventus, and many others. These partnerships brought a unique touch and artistic flair to the already impressive lineup. In addition, the collection featured inline releases like the ZX 8000 ‚Superstar‘ and ZX 6000 ‚XZ 0006,‘ paying tribute to adidas‘ rich heritage and offering a variety of designs and colorways to cater to different tastes. The periodic table concept, unveiling the models one by one throughout the year, created a sense of excitement and anticipation, leaving fans eagerly looking forward to what’s next in 2021.

Star Wars Collection: A Cosmic Collaboration

While there were Star Wars releases in 2019, it was in 2020 that adidas truly took fans to a galaxy far, far away. Unlike the previous year’s designs, which leaned towards a more traditional aesthetic, this year’s Star Wars collection infused fun and kitsch into every release. With an abundance of source material and a dedicated fandom, adidas took a tongue-in-cheek approach that delighted fans of the iconic franchise.

Among the standout releases from the Star Wars collaboration were the Rivalry Hi ‚Chewbacca,‘ the Top Ten Hi versions inspired by ‚C-3PO‘ and ‚Boba Fett,‘ and many others. These sneakers showcased meticulous attention to detail, bringing the beloved characters to life with unique design elements, color palettes, and materials. But it wasn’t just the shoes themselves that made an impact; adidas went the extra mile by packaging these special editions in toy-themed shoeboxes, adding an extra layer of excitement and collector’s appeal.

The Resurgence of the adidas Forum

One of the most surprising highlights of 2020 was the revival of the adidas Forum. First introduced in 1984 as a basketball shoe, the Forum quickly became an icon in the sneaker world. While it may have faded from the spotlight in recent years, 2020 saw its triumphant comeback, much to the delight of sneaker enthusiasts worldwide.

Collaborations with renowned retailers like Sneaker Politics, BSTN, Footpatrol, Sivasdescalzo, and IVY PARK breathed new life into the adidas Forum. These collaborations spanned across Highs, Mids, and Lows, showcasing the versatility and timelessness of the silhouette. Each collaboration brought its own unique twist to the Forum, with exclusive designs, limited editions, and premium materials that caught the attention of sneaker collectors and fashion enthusiasts alike. The unexpected revival of the adidas Forum created a buzz in the sneaker community and sparked a renewed interest in this classic silhouette.

Beyonce x IVY PARK: A Game-Changing Partnership

When adidas announced its partnership with pop icon Beyoncé and her athletic wear brand IVY PARK in 2019, it was a game-changer. In 2020, this partnership came to fruition with two monumental footwear and apparel collections that left a lasting impression.

One of the undeniable highlights was the release of the IVY PARK Forum sneakers in both Mid and Low iterations. These sneakers combined the signature style of Beyoncé’s brand with adidas‘ heritage and craftsmanship, creating a fusion of fashion and functionality. Fans had the opportunity to choose between the ‚Mint‘ and White/Black colorways, each offering a distinct aesthetic for different tastes. The attention to detail and premium materials used in these collaborations elevated the IVY PARK Forum sneakers to must-have status among sneaker enthusiasts and fashion-forward individuals.

Beyond the Forum silhouette, the collaboration extended to other adidas models. IVY PARK x adidas Nite Joggers and Sleek Super 72 sneakers featured unique design elements and vibrant colorways that reflected Beyoncé’s signature style. This comprehensive collaboration provided fans with a range of options to express their personal style and embrace the iconic IVY PARK brand.

A Year to Remember for adidas

Despite the unprecedented challenges that 2020 posed, adidas rose to the occasion and delivered some outstanding highlights. The A-ZX project’s ambitious exploration of new frontiers, the captivating Star Wars collaboration that thrilled fans, the unexpected revival of the adidas Forum, and the game-changing partnership with Beyoncé and IVY PARK all made for an unforgettable year.

As we eagerly anticipate what adidas has in store for 2021, one thing is certain: the brand’s commitment to pushing boundaries, creating exceptional sportswear, and captivating sneaker enthusiasts remains unwavering. adidas has solidified its place as an industry leader, continuously innovating and delivering sneakers that spark excitement and resonate with fans worldwide.

Whether you’re a die-hard adidas fan or simply appreciate exceptional sportswear, there’s no denying that 2020 was a year to remember for the Three Stripes. The brand’s ability to adapt, collaborate, and deliver sneakers that capture the imagination of fans is what sets adidas apart. With its rich heritage, innovative spirit, and commitment to quality, adidas continues to be a driving force in the sneaker industry. Here’s to another year of innovation, style, and memorable releases from adidas.